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The shift to online retail in the wake of COVID-19 over the past few months has been extraordinary. Our clients have experienced sales well in excess of Christmas and peak periods and many times larger than the same time last year. It makes eStar incredibly proud that our clients can achieve rapid scalable growth during a difficult retail environment.
The graph below indicates just how big of a change we have seen across our clients.
There is strong evidence that COVID-19 may have moved the shift to eCommerce by five years in the space of just a few months. Whilst people are looking at the sales and customer behaviour when saying this, there were lots of other changes around how retailers responded that are worth considering too.
With COVID-19, retailers are confronted with store closures and consumers being told to stay at home.
Even though what retailers are facing today (with store closures) is unprecedented, history has proven, when businesses effectively manage themselves in a crisis, they set themselves up for long term growth.
We are in a period of unprecedented and rapid change brought about by COVID-19. The retail landscape is unrecognisable to what it was just a few weeks ago. Entire sections of the economy are being closed down in the interest of public safety and people are being urged to stay at home. The challenge for retail is without precedent. This has prompted many of our clients to ask us "should I close down my eCommerce site?".
The quick answer is "no".
Paul Carroll migrated from Magento to eStar eCommerce in late 2019. The smooth transition from an ageing solution to one that sets Paul Carroll up for future growth across four sites has been a smart move. The new sites give Paul Carroll the technology, partnership and confidence to grow the digital side of their flourishing business. This implementation demonstrates the ease of migration from Magento to eStar.
David Jones sees 61.8 per cent growth online in last six months as online grew in leaps and bounds, according to a trading update from parent company Woolworths Holdings.
